CASE STUDIES – BUSINESS TRANSFORMATION
DESIGNING, DEVELOPING, AND DELIVERING A NEW MARKET-READY MANAGEMENT CONSULTING SERVICE IN UNDER 4 WEEKS
IMPACT
Leveraging the new service offering, Lynda packaged the proposal to the company, co-presenting the offering with the CEO of the affiliate security firm.
Lynda’s proposal won the business—worth almost US$1-million—beating out bids from the top five U.S. consulting firms.
CLIENT
Global technology provider for enterprise collaboration and strategic transactions (US$1-billion annual revenue).
INDUSTRY
Financial Technology.
CHALLENGE
A global technology provider required a strategy to meet international security certification standards for its technology solutions. The company sought bids for the project with a closing date just 4 weeks away.
STRATEGY
TREYEO founder and chief strategist, Lynda Tonery, lead the rapid development of a brand-new security certification service. Building an international team of internal and external experts and stakeholders, onboarding an affiliate security firm in the US with expertise in security certification processes, a new service offering was generated.
REDESIGNING BUSINESS AND TECHNOLOGY PROCESSES TO GROW MARKET SHARE BY 30%
IMPACT
Lynda delivered a strategic technology solution for a complex business model redesign, which was delivered on time, within budget, and received immediate approval for implementation.
CLIENT
National leader in educational publishing for educators, parents and students.
INDUSTRY
Media & Education.
CHALLENGE
An educational publisher recognized an opportunity to grow its market share by 30%. The growth would result in millions of dollars of additional revenue and significant gains in profit margins.
To realize the opportunity, the company required an extensive overhaul of its technology platform, product design, operational workflows, and fulfillment and distribution processes. In other words, a complete business model redesign.
STRATEGY
TREYEO founder and chief strategist, Lynda Tonery, spearheaded the development of a strategy for a comprehensive technology redesign, bringing together the company’s business and technology executives with product and marketing teams from across the US, Europe, and Asia.
Lynda elicited and prioritized requirements, aided by a team of 5 media and education experts, that led to clear objectives and outcomes for the proposed overhaul. Lynda led a re-evaluation of business process workflows and aligned the product roadmap with the business and technology redesign. Designing and prioritizing customer journey roadmaps ensured customer expectations were addressed. In parallel, leading the redesign of the technology architecture, engaging vendors and internal architects were critical strategic steps allowing the scale of business transformation to be determined and prioritized.
REENGINEERING SECURITIES LENDING BUSINESS PROCESSES AND SYSTEMS TO REMAIN COMPETITIVE IN THE FINANCIAL MARKETPLACE
IMPACT
The new proposed system achieved immediate buy-in before its release. Analysts, executives, engineers and technologists felt empowered by their roles and new forms of collaboration in the reengineering effort, leading to successful adoption and minimal rework by securities lending end-users.
CLIENT
Global financial services company (US$12-billion annual revenue).
INDUSTRY
Financial Services.
CHALLENGE
The $2-billion security lending division of a global financial services company was experiencing soaring trade volumes and increasingly complex business processes. To stay competitive, the division would require a new lending system to manage current and future lending rules and requirements.
While company executives agreed on the need to replace the legacy lending system, such a complex and financially high-risk transformation needed meticulous analysis and careful strategic planning to minimize downtime and ensure error-free success.
STRATEGY
TREYEO founder and chief strategist, Lynda Tonery, lead the development of a comprehensive reengineering strategy to handle the high-risk business transformation. Liaising with business and IT professionals and executive decision-makers, Lynda implemented a plan to capture complex security lending business rules, reengineer processes, and transform information gathered into precise, measurable, and actionable requirements to drive the development of the new lending system.
Lynda recommended key strategic steps for the transformation and owned the recommendations and results through to completion:
- Launching a use-case training program and agile development workshop for the 9 data analysts assigned to work full-time on the division-wide reengineering initiative;
- Developing modeling requirements for trade settlement, inventory management, and cash management;
- Facilitating workshops for business and technology stakeholders to ideate and solve problems; and,
- Creating a strategic implementation plan and prioritizing rollout of reengineered processes.
DEVELOPING A MARKETING STRATEGY TO GROW CLIENT BASE BY 30-40% EACH YEAR AND INCREASE ENGAGEMENT BY 25%
IMPACT
Client visits grew by 20% in the first three months and new clients grew by 30%.
CLIENT
Boutique gym and fitness center in New York offering custom fitness programs and one-on-one personal training.
INDUSTRY
Health & Fitness.
CHALLENGE
Slim profit margins and increased competition make running a fitness business in New York challenging. To find new clients and increase the frequency of current client visits, the gym required a strong marketing strategy to meet aggressive business goals, e.g.:
- Growing client base by 30-40% year-on-year;
- Increasing annual client visits by 25%;
- Filling 50% of unfilled daily training slots between 11 am and 4 pm; and,
- Creating a balanced workday for trainers by minimizing gaps from unfilled training slots.
STRATEGY
TREYEO founder and chief strategist, Lynda Tonery, assessed the gym’s capabilities and competitiveness with a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Lynda assessed the competitive landscape, including clearly defining the target clientele. Through an evaluation of the status and performance of marketing channels, Lynda proposed improvements to the gym’s website content, mobile app, and social media strategy, e.g.:
- Outlining five targeted email marketing techniques to develop greater client loyalty and brand awareness;
- Using Google® AdWords ™ to set up a paid search campaign that would reach new prospects;
- Redefining the target market, value proposition, and product-service mix; and,
- Strategizing tactics for SEO optimization.
